We often clip on a leash, head out the door, and go about our walk without realising the invisible harm that might be happening. Especially if our dog pulls, lunges, or even just walks with tension on the leash. But what if I told you that every tug on your dog’s collar could be causing long-term pain, stress, or even permanent damage?

If so, you're not alone. Socialisation is one of the most misunderstood—but crucial—parts of raising a well-rounded, confident dog.

Done well, it builds trust, confidence, and resilience.
Done poorly, it can lead to fear, stress, and long-term behavioural issues.

When you hear the word socialisation, what comes to mind?

For many of us, it’s the outdated advice we were once given: take your puppy everywhere, expose them to dozens of people, dogs, and environments as quickly as possible. Tick all the boxes. Push through their fears.